15 Ways to Create Entertaining Content

This countdown of the top 15 ways to produce entertaining content stems from research conducted for the Academy of Marketing Science and 2013 Cross Cultural Research Conference.

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Based on analysis of 3351 high performing commercials recast on YouTube, the study found the following fifteen techniques to score the highest in views and engagement. Ten of the fifteen are based on humor.

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Humorous & Serious Ways to Create Entertaining Content

For the best of video samples representing each type, just click on the slides below.

#15: Participation

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Part I of Participation: 3 Ways to Participate by Completing the Message

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Part II of Participation: 3 Ways to Participate by Solving the Problem

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3 Ways to Participate by Following the Script

#14: Awkwardness

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Part I of Awkwardness: 4 Comic Devices for Remorseful Regrets

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Part II of Awkwardness: 4 Comic Devices for Uncomfortable Settings

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Part III of Awkwardness: 4 Comic Devices for Exercising Humility

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Part IV of Awkwardness: 4 Comic Devices for Revealed Secrets

 #13: Concept Imagery

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Part I of Concept Imagery: 4 Ways to Build an Artistic Flair

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Part II of Concept Imagery: 4 Ways to Build Illusory Sensations

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Part III of Concept Imagery: 4 Ways to Create Physical Sensations

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Part IV of Concept Imagery: 4 Ways to Create Audio & Multi-Sensory Effects

#12: Sentimental Humor

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Part I of Sentimental Humor: 4 Comic Devices for Child Innocence

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Part II of Sentimental Humor: 4 Comic Devices for Anxiety Relief

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Part III of Sentimental Humor: 4 Comic Devices for Melodrama

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Part IV of Sentimental Humor: 4 Comic Devices for Inner Secrets

#11: Malicious Joy

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Part I of Malicious Joy: 4 Comic Devices for Bungling Behaviors

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Part II of Malicious Joy: 4 Comic Devices for Unanticipated Spoilers

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Part III of Malicious Joy: 4 Comic Devices for Unfortunate Happenstances

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Part IV of Malicious Joy: 4 Comic Devices for Deserved Repercussions

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Part V of Malicious Joy: 4 Comic Devices for Cretins

 #10: Performances

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Part I of Performance: 5 Ways to Use Musicals & Other Performing Arts

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Part II of Performance: 5 Ways to Use Slice-of-Life Narratives

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Part III of Performance: 5 Ways to Use Plotted Storylines and Timelines

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Part IV of Performance: 5 Ways to Entertain with Transformations

#9: Social Deviancy

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Part I of Social Order Deviancy: 4 Comic Devices for Society Irreverence

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Part II of Social Order Deviancy: 4 Comic Devices for Forbidden Behaviors

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Part III of Social Order Deviancy: 4 Comic Devices for Offensive Behaviors

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Part IV of Social Order Deviancy: 4 Comic Devices for Unleashing Mania

#8: Unruliness

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Part I of Unruliness: 4 Comic Devices for Hysteria

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Part II of Unruliness: 4 Comic Devices for Impulsive Outbursts

 

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Part III of Unruliness: 4 Comic Devices for Displaced Irritation

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Part IV of Unruliness: 4 Comic Devices for Exercising Improprieties

#7: Irony

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Part I of Irony: 4 Comic Devices for Visual Irony

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Part II of Irony: 4 Comic Devices for Ironic Temperament

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Part III of Irony: 4 Comic Devices for Ironic Personas

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Part IV of Irony: 4 Comic Devices for Situational Irony

#6: Surprise Twist

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Part I of Surprise Twist: 4 Comic Devices for Conceptual Surprise

 

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Part II of Surprise Twist: 4 Comic Devices for Plot Trickery & Reversals

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Part III of Surprise Twist: 4 Comic Devices for Transformations

 

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Part IV of Surprise Twist: 4 Comic Devices for Visual Surprises

#5: Heartfelt Moments

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Part I of Heartfelt Moments: 3 Ways to Stir Motivation

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Part II of Heartfelt Moments: 3 Ways for Creating Sentimental Memories

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Part III of Heartfelt Moments: 3 Ways for Creating Proud Moments

 #4: Perceptual Discord

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Part I of Perceptual Discords: 4 Comic Devices for Odd Behaviors

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Part II of Perceptual Discords: 4 Comic Devices for Misrepresented Context

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Part III of Perceptual Discords: 4 Comic Devices for Bizarre Substitutions

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Part IV of Perceptual Discords: 4 Comic Devices for Nonsense

 #3: Put-downs

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Part I of Put-downs: 4 Comic Devices for Mocked Peculiarities

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Part II of Put-downs: 4 Comic Devices for Lofty Conquest

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Part III of Put-downs: 4 Comic Devices for Society Satire

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Part IV of Put-downs: 4 Comic Devices for Stereotypes

 #2: Astonishment

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Part I of Astonishment: 3 Ways for Showing Extraordinary Beauty

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Part II of Astonishment: 3 Ways for Showing Masterful Craftsmanship

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Part III of Astonishment: 3 Ways for Showing Limits of Human Potential

 #1: Exaggeration

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Part I of Exaggeration: 4 Comic Devices for Exaggerated Outcomes

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Part II of Exaggeration: 4 Comic Devices for Over-reactive Behaviors

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Part III of Exaggeration: 4 Comic Devices for Exaggerated Qualities

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Part IV of Exaggeration: 4 Comic Devices for Understatements

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Summary of 15 Ways to Create Entertaining Content for Social Videos

We hope you enjoyed these viral YouTube video samples of the best ways to entertain your content marketing audiences. What other forms of entertainment do you find works well with your social videos?

3 thoughts on “15 Ways to Create Entertaining Content

  1. Personally I believe all of this topics engage the viewers in a way they can relate to the product. Humor is the best way for me to remember something so I would say it has the most affect on me. There is also may people who believe this as well because humor allows us to forget about the bad.

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