This countdown of the top 15 ways to produce entertaining content stems from research conducted for the Academy of Marketing Science and 2013 Cross Cultural Research Conference.

Based on analysis of 3351 high performing commercials recast on YouTube, the study found the following fifteen techniques to score the highest in views and engagement. Ten of the fifteen are based on humor.

Humorous & Serious Ways to Create Entertaining Content
For the best of video samples representing each type, just click on the slides below.
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Part I of Participation: 3 Ways to Participate by Completing the Message

Part II of Participation: 3 Ways to Participate by Solving the Problem

3 Ways to Participate by Following the Script

Part I of Awkwardness: 4 Comic Devices for Remorseful Regrets

Part II of Awkwardness: 4 Comic Devices for Uncomfortable Settings

Part III of Awkwardness: 4 Comic Devices for Exercising Humility

Part IV of Awkwardness: 4 Comic Devices for Revealed Secrets

Part I of Concept Imagery: 4 Ways to Build an Artistic Flair

Part II of Concept Imagery: 4 Ways to Build Illusory Sensations

Part III of Concept Imagery: 4 Ways to Create Physical Sensations

Part IV of Concept Imagery: 4 Ways to Create Audio & Multi-Sensory Effects

Part I of Sentimental Humor: 4 Comic Devices for Child Innocence

Part II of Sentimental Humor: 4 Comic Devices for Anxiety Relief

Part III of Sentimental Humor: 4 Comic Devices for Melodrama

Part IV of Sentimental Humor: 4 Comic Devices for Inner Secrets

Part I of Malicious Joy: 4 Comic Devices for Bungling Behaviors

Part II of Malicious Joy: 4 Comic Devices for Unanticipated Spoilers

Part III of Malicious Joy: 4 Comic Devices for Unfortunate Happenstances

Part IV of Malicious Joy: 4 Comic Devices for Deserved Repercussions

Part V of Malicious Joy: 4 Comic Devices for Cretins

Part I of Performance: 5 Ways to Use Musicals & Other Performing Arts

Part II of Performance: 5 Ways to Use Slice-of-Life Narratives

Part III of Performance: 5 Ways to Use Plotted Storylines and Timelines

Part IV of Performance: 5 Ways to Entertain with Transformations

Part I of Social Order Deviancy: 4 Comic Devices for Society Irreverence

Part II of Social Order Deviancy: 4 Comic Devices for Forbidden Behaviors

Part III of Social Order Deviancy: 4 Comic Devices for Offensive Behaviors

Part IV of Social Order Deviancy: 4 Comic Devices for Unleashing Mania

Part I of Unruliness: 4 Comic Devices for Hysteria

Part II of Unruliness: 4 Comic Devices for Impulsive Outbursts

Part III of Unruliness: 4 Comic Devices for Displaced Irritation

Part IV of Unruliness: 4 Comic Devices for Exercising Improprieties

Part I of Irony: 4 Comic Devices for Visual Irony

Part II of Irony: 4 Comic Devices for Ironic Temperament

Part III of Irony: 4 Comic Devices for Ironic Personas

Part IV of Irony: 4 Comic Devices for Situational Irony

Part I of Surprise Twist: 4 Comic Devices for Conceptual Surprise

Part II of Surprise Twist: 4 Comic Devices for Plot Trickery & Reversals

Part III of Surprise Twist: 4 Comic Devices for Transformations

Part IV of Surprise Twist: 4 Comic Devices for Visual Surprises

Part I of Heartfelt Moments: 3 Ways to Stir Motivation

Part II of Heartfelt Moments: 3 Ways for Creating Sentimental Memories

Part III of Heartfelt Moments: 3 Ways for Creating Proud Moments

Part I of Perceptual Discords: 4 Comic Devices for Odd Behaviors

Part II of Perceptual Discords: 4 Comic Devices for Misrepresented Context

Part III of Perceptual Discords: 4 Comic Devices for Bizarre Substitutions

Part IV of Perceptual Discords: 4 Comic Devices for Nonsense

Part I of Put-downs: 4 Comic Devices for Mocked Peculiarities

Part II of Put-downs: 4 Comic Devices for Lofty Conquest

Part III of Put-downs: 4 Comic Devices for Society Satire

Part IV of Put-downs: 4 Comic Devices for Stereotypes

Part I of Astonishment: 3 Ways for Showing Extraordinary Beauty

Part II of Astonishment: 3 Ways for Showing Masterful Craftsmanship

Part III of Astonishment: 3 Ways for Showing Limits of Human Potential

Part I of Exaggeration: 4 Comic Devices for Exaggerated Outcomes

Part II of Exaggeration: 4 Comic Devices for Over-reactive Behaviors

Part III of Exaggeration: 4 Comic Devices for Exaggerated Qualities

Part IV of Exaggeration: 4 Comic Devices for Understatements

Summary of 15 Ways to Create Entertaining Content for Social Videos
We hope you enjoyed these viral YouTube video samples of the best ways to entertain your content marketing audiences. What other forms of entertainment do you find works well with your social videos?
Personally I believe all of this topics engage the viewers in a way they can relate to the product. Humor is the best way for me to remember something so I would say it has the most affect on me. There is also may people who believe this as well because humor allows us to forget about the bad.
Im thankful for the blog article.Thanks Again. Fantastic.
Thank you, Sophia. We look forward to sharing more with you. JB