Do you fear that the use of entertainment in your content could hurt your image or professionalism? In our countdown of the top 15 ways to make your videos go viral, we demonstrate some proven techniques that are easy to apply.
Follow these 4 tested techniques for applying “concept imagery” to your YouTube videos, and you will be well on your way towards engaging your audience. In fact, our study of the top viral videos demonstrated that the use of concept imagery is the 13th most effective technique used by advertisers to boost their YouTube video statistics.
4 Ways to Boost Viral YouTube Video Stats with Concept imagery
With great advancements in creative photography and cinema effects, it’s no surprise that concept imagery has become a popular technique for engaging audiences. We can now dazzle audiences with optical illusions as well as special effects that making us feel the splashing, shattering, and exploding of 3D objects portrayed in 30 second clips.
Among the types of concept imagery that perform best on YouTube are the following:
- Artistic Flair
- Illusory Sensations
- Physical Sensations
- Audio & Multi-Sensations
A number of high performing YouTube videos feature elaborate 3D color imagery cast in a variety of artistic abstractions. Common to many is the bursting of colors into spectacular formations. Others involve animated fairytales that integrate humans and animals into abstract surroundings.
Some popular hand creation commercials from HP and Samsung have also reached exceptionally high performance levels as advanced graphics software and digital photography permit the synchronizing of musical hand movements with holographic optical effects. These performance art effects can create a hypnotic WOW factor that keeps its audience engaged to the end.
Another form of concept imagery revolves around illusory effects that often stretch our imaginations. Airlines in particular have capitalized on the blend of 3D and real-life imagery to capture world travel experiences in a dreamlike atmosphere. Dating back to the 1980s, some even produced kaleidoscope type formations from the synchronized arrangements of aircraft, people and dolphins.
Perhaps the greatest impact made by high tech imagery is the ability of videos to create a near 4D experience. Much like the real feeling of being sprayed in Universal Studio’s Spiderman, advanced graphics with sound can create highly realistic scenes of hot, cold, wet, electrifying and windy conditions.
Several Super Bowl commercials feature ice cold or fire hot scenes with multi-sense imagery that can actually tap into our tactile senses.
Others apply special effects that allow us to experience a mood intended by the advertiser. By synchronizing the right music with 3D special effects, even low budget videos can create a wide range of sensations from soothing serenity at one end to the exhilaration of extreme speeds at the other.
Audio and Multi-Sensory Effects
Following a decade long wave of cyborg cinema and video games, we now have ample evidence to suggest that audiences love to witness the smashing, exploding and shattering of objects.
In line with the action packed thrillers we have been accustomed to watching, audiences are welcoming dare devil scenes surrounded by explosion. Many high tech sports ads are now featuring multi-sensation effects that cascade across scenes of splashing, crashing and shattering. When in doubt about a creative story-line, just blow it up.
On the lighter side, video performance statistics confirm that audiences also enjoy the mood setting effects of splashing waves and heart beating as well as the crackling sounds of lightning, raging fire or breaking ice.
A total of 3351 high performing videos (> 50K views) were examined in this ranking of top YouTube videos. These viral videos included re-casted television commercials that were posted on YouTube as a social media video back channel. Statistics were then recorded on the number of likes, dislikes, comments and views, where an exploratory study was subsequently published with the Academy of Marketing Science and 2013 Cross-Cultural Research Conference.
From the final list of most viewed YouTube videos, about 5% involved some type of concept imagery. This form of viral video engagement ranked number thirteen, seven and twelve in average views, comments as % of views, and net likes as % of views, respectively.
So what do you think? Is this an effective way to go? Have you ever resorted to using performance as an entertaining content marketing theme?
Please share your thoughts in the comment box below.