Follow these 3 tested techniques for applying “heartfelt moments” to your YouTube videos, and you will be well on your way towards engaging your audience. In fact, our study of the top viral videos demonstrated that the use of heartfelt moments is the fifth most effective technique used by advertisers to boost their viral video statistics.
3 Ways to Boost Viral Video Stats with Heartfelt Moments
One way to capture your audience is through sweat and tears. Many television commercials re-casted on YouTube went viral when they featured a motivational message or tear jerking moment. In effect, these moments tap into our souls with what we dream to become or where we long to return.
Whether the moments result in pumping adrenaline or tears of pride, you can expect a high level of video sharing and engagement when using these techniques in a sincere way.
Among the types of heartfelt moments that perform best on YouTube are the following:
- Motivational Inspiration
- Sentimental Memories
- Proud Moments
In 1975, an unknown actor and film producer shocked the world with a $225 million film that later produced five more successful sequels. In the film, a kind hearted debt collector named Rocky Balboa overcomes all odds as a prize fighter. To this date, the infamous “Gonna Fly Now” song is used by many to fuel their willpower.
A number of sports product sponsors have elected this route. At the core of most themes is a gut wrenching scene of an over-achiever mustering up all their will power to get ahead. Others feature the background scenes of or inspirational messages from admired performers who demonstrate their dedication to hard work.
But we can also stir the heart through compassion and tender memories. For years, Hallmark chose this route with sentimental scenes that rekindle family ties. Some, like McDonald’s, capitalized on first love scenes that remind us of the awkward, but heart throbbing moments that live with us forever. Others, like Chevy and Volkswagon, often create nostalgic connections where we long to revisit our youth.
Common to all is a sentimental moment of reflection on what is important in life. Whether its through scenes of family gatherings or fond memories of the past, the concept especially works well when applied to traditional family connections.
Perhaps the most effective way to rouse a sentimental attachment is through patriotic tributes. Budweiser and American Airlines took this route in their special tributes to 911 and our troops, respectively.
When the story-lines conjure up proud feelings as parents or countrymen that touch our own sentiments toward family and heritage, the video can especially score high on brand association. In their tributes to the motor city, Chrysler did much to restore the pride of hard hit Detroit. Similar feelings are stirred when offering tributes to the passing of legendary figures.
A total of 3351 high performing videos (> 50K views) were examined in this ranking of top YouTube videos. These viral videos included re-casted television commercials that were posted on YouTube as a social media video back channel. Statistics were then recorded on the number of likes, dislikes, comments and views, where an exploratory study was subsequently published with the Academy of Marketing Science and 2013 Cross-Cultural Research Conference.
From the final list of most viewed YouTube videos, about 6% involved some type of heartfelt moments. This form of viral video engagement ranked number fourteen, two and three in average views, comments as % of views, and net likes as % of views, respectively.
So what do you think? Is this an effective way to go? Have you ever resorted to using heartfelt moments as an entertaining content marketing theme?
Please share your thoughts in the comment box below.