Are you hesitant to provide humorous content for fear of missing the mark? In our countdown of the top 10 ways to make your content funny, we demonstrate some proven comic techniques that are easy to apply.
In fact, if you follow these 4 tested techniques for applying “social order deviancy” to your YouTube videos, you can be assured of boosting audience engagement with your content. The use of social order deviancy comes in at number 7.
4 Ways to Boost Viral Video Stats with Social Order Deviancy
Social order deviancy refers to those behaviors that challenge society rules and expectations. The fact that we laugh at these violations is explained by Relief Theory of Humor.
This theory contends that we laugh from release of tension that arises from suppressing our desires. Consequently, we love watching others unleash their innate desire to break the law, enter forbidden territory or simply act out their inhibitions.
In general, most viral videos featuring social order deviancy fall under the following four categories:
- Society Irreverence
- Forbidden Behaviors
- Offensive Behaviors
- Unleashed Mania
A popular technique for entertaining audiences with social order deviancy is to poke fun of pompous society folks. In the 1960’s sitcom, “The Beverly Hillbillies,” Jed Clampett and his poor backwoods family transplanted to Beverly Hills, California, after striking oil on their land.
In the series, audiences laugh hysterically as the rags to riches family unknowingly mocks the posturing of high society by retaining their hillbilly lifestyle in a luxurious Hollywood house. Being exploited by rich bankers, the Clampetts often come out ahead with their provincial wisdom. In effect, they put high society in their place.
In the following film clips, we see several viral YouTube videos based on high society satires, rule breaking and undermining authority. Common to all is the release of tension we experience when we unload on someone’s suppressing statutes. Witness how this works when we outwit the censorship imposed by honorable judges, pious clergymen or smug professors.
Another successful way to get laughter from social order deviancy is through the depiction of forbidden behaviors. Many of us laugh when witnessing the spoiling of sacred rituals. Who doesn’t love watching others break taboos? This likely results from sharing their pressures in having to sustain a devout life.
A similar thrill arises when we strip off clothing, break office rules, or slap a smug antagonist. Whether its vicariously acting out naughty behaviors or simply fighting back, we feel liberated from society rules.
Our third technique used in social order deviancy involves offensive behaviors. Here again, we enjoy watching others mock society. In this case, the mockery is through tactless behaviors. This could include bad manners or disgusting personal habits.
A common technique used in this type of humor is to highlight reactions to poor hygiene such as from foot odor, perspiration or flatulence. As the perfect target of our tactless behavior, this especially works well when exposing the offense to those highly sensitive to protocol or classy surroundings.
Our final category of social order deviancy involves letting loose with craziness. One of the oldest forms of humor involves the depiction of mad scientists. In effect, we are laughing at the disorder associated with an esteemed profession.
Another technique evokes our inner craving for disorder in public places. In the viral videos below, you can attribute the humor to disruptions created from screaming and destroying property in serene surroundings.
Finally, the witnessing of women swooning over men in insane frenzies has been a highly successful humor technique over the years. In 1994, Diet Coke featured an office full of ladies running to windows at lunchtime to get a glimpse of a sexy construction worker.
Axe took this concept a step further when they featuring hoards of bikini clad jungle women closing in on their prey. In this case, the hunted was a man freshly deodorized with Axe.
A total of 3351 high performing videos (> 50K views) were examined in this ranking of top YouTube videos. These viral videos included re-casted television commercials that were posted on YouTube as a social media video back channel. Statistics were then recorded on the number of likes, dislikes, comments and views, where an exploratory study was subsequently published with the Academy of Marketing Science and 2013 Cross-Cultural Conference.
From the final list of most viewed YouTube videos, about 3% involved some type of social order deviancy. This form of viral video engagement ranked number two, eleven and thirteen in average views, comments as % of views, and net likes as % of views, respectively.
So what do you think? Is this an effective way to go? Have you ever resorted to using social order deviancy as an entertaining content marketing theme?
Please share your thoughts in the comment box below.