Continuing our countdown on the top 25 books that could qualify for classroom reading, number 21 is The B2B Social Media Book: Becoming a Marketing Superstar by Kipp Bodnar and Jeffrey Cohen.
Bodnar and Cohen do a great job translating the myriad of content pieces on social media into crisp “how-to’s” for B2B lead generation and lead nurturing.
The book, in my opinion, qualifies academically as a supplementary reading for undergraduate level programs. Although somewhat dated in content, the book stands out in the following way:
- The authors provide a broad perspective of how a sorely neglected B2B domain can benefit from social media.
- The “how-to” approach and helpful tips provides undergraduate students with a useful hands-on tutorial.
- Both authors have exceptional expertise in marketing automation and inbound marketing.
- Unlike many other books that scatter their functional perspectives across many marketing objectives, this one is focused and organized around B2B lead generation.
What keeps the book, however, from qualifying as a primary text for MBA social media courses is the following.
- The book lacks a strategic perspective suitable to enterprise-wide implementation.
- As a 2012 release, some topics like storytelling, mobile marketing, visual intensity are somewhat outdated.
- The book does not lend itself well to critical thinking exercises. It tends to be more tactical in nature. Strategically insightful case studies would have been helpful.
Overall Evaluation of Social Media Book
Category: Recommended supplementary reading for undergraduate social media marketing or social selling.
So what is your take on this book being qualified for higher education? Please share your own criteria or what disagreements you have with this book’s academic influence.