Joe Pulizzi’s Epic Content Marketing is a primary text read for NSU’s MKT 3605 class in content marketing. Believed by many as THE expert in content marketing, Joe provides a comprehensive instructional guide on how to adopt an effective content driven marketing organization in a growing world of info-besity.
The book, in my opinion, qualifies academically as a primary reading for undergraduate level courses and a supplementary reading for MBA level courses. The recommendation is based on the following:
- Joe has extensive experience as a marketer and social media influencer for major brands. His company, Content Marketing Institute, is heralded for its leading edge podcasts, blogs and world renown conferences devoted to the subject of content marketing.
- The book provides a solid case for how content should drive our sales funnel efforts.
- Using content marketing as the center of a new wave of marketing, Joe effectively captures why storytelling, influence and the development of subscription-based audiences are redefining the way we market ourselves.
- The book is perfectly organized for a course on content marketing adoption. Starting with the rationale for adopting a content intensive strategy, the book progresses through the content creation process, descriptions of what content works well and how to leverage social media for content exposure. It concludes with the highly demanded subjects of measurement, staffing and content planning.
- The book has an exhaustive list of examples on the effective use of content by well known brands.
- Joe’s humorous style turns a dry and detail oriented subject into a fun read. It fits his orange suit persona that can pack an audience at key conferences.
What keeps the book, however, from qualifying as a primary text for MBA social media courses is the following.
- The book lacks rigorous cases and conceptual overviews that lend themselves to critical thinking exercises.
- Written more as an enterprise-wide primer on content marketing adoption, the book serves more as a guide or reference than a textbook. Missing in the way the book is laid out is a clear path to learning outcomes common to most MBA marketing curriculum.
Overall Evaluation of Social Media Book
Category: Highly recommended primary reading for an undergraduate course in content marketing or supplement to MBA courses in social media marketing and related topics.
So what is your take on this book being qualified for higher education? Please share your own criteria or what disagreements you have with this book’s academic influence.